November 21, 2017 at 06:51AM

November 21st, 2017 by Ben Claxton

November 08, 2017 at 07:55AM

November 8th, 2017 by Ben Claxton

Context makes good products great

November 6th, 2017 by Ben Claxton

"Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan."

This famous quote is from the Finnish Architect, Eliel Saarinen. It’s good advice. It means that whatever we are making needs to work in and for the place it is intended. A thing is not an island, it is connected to everything else.

Now if you are designing a chair in a room, you just have to look at the room to understand the context. But if you are designing a product or service the next larger context is people’s lives.

People’s lives are a lot bigger than a room.

That’s a lot to research!

Mobile diary studies can help us break it down – by setting people simple exercises that when completed over a week or two, add up to the big picture of their lives.

This is useful when you are in the Product Discovery stage – the early research stage where you are trying to understand the landscape, learn about your target audience, learn about the problem space, learn about the ‘jobs to be done’.

It’s also useful in the Product Evolution stage – where you are learning more about a particular product or service and people actually want to use it.

<find out more about the different stages of Product Research and Loving the Problem here>

In both cases, mobile diaries transport you to where the product will live! By capturing the moment with video and images you can understand the context, and radically increase the chances of the product’s success.

Get in touch if you want to find out more or try your Free 5 day nativeye preview today.

October 30, 2017 at 07:08AM

October 30th, 2017 by Ben Claxton

October 30, 2017 at 07:05AM

October 30th, 2017 by Ben Claxton

October 15, 2017 at 09:00AM

October 15th, 2017 by Ben Claxton

September 27, 2017 at 06:20AM

September 27th, 2017 by Ben Claxton

Research is an adventure

September 27th, 2017 by Ben Claxton

Nik Shuliahin

Before you set off
“Russian custom. Before you go on a trip, after all the running around and packing, stop for a moment so you leave from a point of complete stillness. It makes for a safe and pleasant journey.” – Werner Herzog

Stumble through the hinterlands, realising your map is out of date; tangle with the natives.

Up into the high hills of understanding, look down on the view where for a wonderful moment everything is clear, before the fog moves in again.

Descend and return
The exhilaration of pushing yourself and surviving, looking forward to the comforts of home.

Looking back
Form memories, narratives and understanding. Excitedly share your stories.

Add a layer of experience, broaden your horizon, never see things the same way again.

September 25, 2017 at 08:50AM

September 25th, 2017 by Ben Claxton

September 25, 2017 at 08:27AM

September 25th, 2017 by Ben Claxton