Archive for April, 2013

Capturing the real customer experience

Wednesday, April 10th, 2013

Yesterday I spoke at an event organised by the very nice people at Hard to Measure. Great turnout of interesting people from different backgrounds, but all interested in how we can capture the (real) customer experience.

Here’s the blurb…

In the Experience Economy, capturing the real customer experience is more important than ever. But the proliferation of digital technology has both multiplied and changed the nature of customer touchpoints, making this task more complex.

In addition, recent thinking from behavioural economics tells us it is not always straightforward to get to a true understanding of our customers’ experiences. The reasons people do things may be a mystery to themselves, let alone market researchers.

In this talk I look at the shift in the customer landscape and our understanding of ourselves, before looking at practical ways to capture the real customer experience with examples from the nativeye insight platform.

nativeye Android app

Tuesday, April 2nd, 2013

We’re excited to announce the launch of the nativeye respondent app on Android. The app is an evolution of the iOS app (which will be caught up in due course).

What’s NEW for Android:

1. Global and assignment navigation

The major change is a restructuring of the main app navigation. This is now split into 2 distinct areas: Global and Assignment navigation.

Global navigation

assignments  nativeye global navigation

Accessible via the global nav icon, the global nav is revealed by a slide to the right. Here you are able to access all the main areas of the app no matter where you are.

Assignment navigation

assignment navigation

All assignment activity is now clustered by individual assignment. That means that posting, viewing posts, recent activity and assignment information are all now assignment-specific. This provides users with more context and understanding as to which assignment they are currently engaged with.

2. Recent activity

A pre-cursor to community features to come, Recent Activity feeds by assignment show what has been going on, you guessed it, recently (see screenshot above).

3. Design refresh

Overall the colour palette has been updated, with orange out and red in. The gloss has also been toned down a touch.

Elsewhere, icons have been revamped and post images are now in their full-width glory.

full width post image  full screen image

We have created a feedback assignment for Android, so we’d love to hear what you think. You can download the app here.