Archive for July, 2017

Love the problem

Thursday, July 27th, 2017

Priscilla Du Preez

As researchers, we know it’s not customers’ jobs to know what they want – it’s our job to understand their problem.

Product development (the kind that solves actual problems, rather than solutions looking for a problem) depends on customer research to define and prioritise real problems.


“Finding the right problem to solve is the most important predictor of success.”


Loving the problem means obsessing over customer needs and wants, not features…




…this doesn’t mean you can just ask customers what their problems are either!




The reason for this is that you will only uncover surface problems or solutions dressed up as problems (customers suffer from the same solution bias as makers do).

Identifying deep problems and root causes takes greater observation and analysis. It’s where something like the jobs to be done (JTBD) approach can help because it focuses on desired outcomes.

And this of course means focusing your research up-stream:


This is a hot topic at the moment and this is just a brief discussion of it. Below you can find more thinking on the subject, including the free online course that inspired much of this post.

Monthly #getrealinsight round-up

The good stuff we’ve read on Loving the problem this month:

Themes – A Small Change to Product Roadmaps with Large Effects

Love the problem (Free training course) – Learn the Secret to Building Products Your Customers Cannot Refuse

The problem roadmap – Why a problem roadmap is better than a feature one (spoiler: solves customer problems, avoids feature bloat)

Thanks for reading,
– Ben

July 18, 2017 at 02:05PM

Tuesday, July 18th, 2017

July 18, 2017 at 10:32AM

Tuesday, July 18th, 2017

July 13, 2017 at 02:05PM

Thursday, July 13th, 2017

July 13, 2017 at 08:52AM

Thursday, July 13th, 2017

July 13, 2017 at 08:50AM

Thursday, July 13th, 2017

July 11, 2017 at 02:05PM

Tuesday, July 11th, 2017

July 02, 2017 at 10:01AM

Sunday, July 2nd, 2017