Archive for the ‘nativeye news’ Category

nativeye Newsletter March 2018

Tuesday, March 6th, 2018

A couple of months have gone by since the last update. We’ve been busy planning the next version of nativeye. More news on this to follow in the coming months 🙂

In the meantime, here is the good stuff we’ve been reading recently about getting genuine and practical insight that builds brands and businesses:

Monthly (sort of) #getrealinsight round-up

Debunking the NPS score – “NPS scores are the equivalent of a daily horoscope”

> There are three types of user research product teams should care about:

1. Testing things the team have built

2. Working out what the team should build next

3. Understanding potential users and their lives

> Have you come across sample-size doubters? How to deal with and ideally avoid that problem in the first place.

Why innovation labs don’t work

> “Bad internal user experience creates a burden that means the people in your organisation won’t always have the motivation, time, or will power to do what it takes to deliver a level of service that is going to work best for your customers.”

A New Approach to Feature Requests


Thanks for reading,

– Ben

Dashboard update – Look & feel + assignment flow

Monday, January 26th, 2015

We’ve recently pushed a couple of updates to the dashboard.

1. Dashboard look & feel

The first and most obvious is an update to the dashboard look and feel. We’ve evolved the palette and increased the element / font size to generally make the dashboard cleaner and easier to read.

nativeye - new dashboard look & feel


2. Updated ‘create assignment’ flow

The second major update is a rethink of our ‘Create assignment’ flow. Following feedback from the estimable folks at Foolproof, we’ve implemented a simpler flow that reduces the ‘cognitive overhead’ – in other words, makes people think less – when setting up an assignment. We’ve designed the assignment setup path to be much more linear and with more intuitive steps.

nativeye - create assignment flow

Let us know what you think!

Introducing Mobile Diary Bootcamp

Thursday, August 28th, 2014

Understanding the customer experience has never been so important – or so challenging

Customer experience is today’s competitive battleground – designing a great experience makes the difference between business success and failure. But in order to design it, we first need to understand it – uncovering the needs, behaviours and contexts that shape any given experience.

The explosion of channels and touchpoints has made this task that bit harder, vastly increasing the number of possible journeys and experiences. Our job now is to piece together these fragments into one comprehensive story.

However, with the problem comes the cure. Mobile diaries are the coming together of traditional diary research and smartphone technology. Together they allow you to pull together a picture of people’s experience – without you having to leave the office.

Mobile diaries are a great way to address this challenge

Diary studies are a way of researching people in their natural environment – no need for artificial conference rooms or usability labs. They also help overcome recall issues – participants are asked to record things as they go rather than recall individual experiences days, even weeks after they happen.

Mobile technology amplifies this, making the data collection process easier, the geographic reach wider and the costs lower. Plus people carry their mobile phones with them everywhere, giving researchers the opportunity to get closer than ever to the point of experience.

Sign up for Mobile Diary Bootcamp

Mobile Diary Bootcamp will teach you how to run a successful diary study from end to end.

What you’ll learn:

– when to use mobile diaries
– how to design your study (2 parts)
– how to recruit and manage participants
– how to effectively analyse your data
– running mobile diaries with other research techniques

We’ll send you 1 email per day for 6 days.

Sign up today – it’s totally free.

Subscribe to Mobile Diary Bootcamp

Or click here


Social features allow you to continue the conversation

Thursday, August 22nd, 2013

nativeye’s social features enable a new type of mobile research. Letting you delve deeper into what’s being said and allowing people to build on each other’s ideas.

Comments and likes also give participants a reason to come back – making research assignments more engaging.


nativeye app - social features

Left screen: Recent activity

Right screen: Post screen with likes and comment thread


The screen on the left shows the Recent activity screen for a research assignment – helping the project to feel alive and inviting. The second screen to the right shows a Post screen with likes and a comment thread below. The user experience is one that participants will be familiar with and therefore will be able to use intuitively.

As a researcher you will be able to comment on someone’s post – either to probe further or to get clarity. In group assignments, participants can like and comment on each other’s posts and the app will notify them, keeping them informed and engaged.

Find out more on our website >

In the next post we’ll look at social features in the researcher dashboard.

Hack day 2 – Getting social

Tuesday, July 2nd, 2013

nativeye’s second hack day is rapidly approaching. The theme this time is “Getting social” and it covers a few specific areas to be hacked:

  1. Phase 1 of nativeye’s community research offering (comments and likes on posts)
  2. Social context
  3. Social profiling

The first is exactly what it sounds like: the ability for both researchers and respondents to comment on and express approval for posts. This serves as a way to keep the conversation going and to allow researchers and participants to ask for clarification.

For the next two we are going to look at connecting respondents’ social accounts to nativeye as a way of pulling in their social data to 1) better understand and recruit them and 2) better understand the context of the posts they make to nativeye.

The idea is to create a “best of both worlds” approach – keeping research projects private within nativeye’s platform, but taking advantage of the mass of social data out there by using it to triangulate nativeye data.

For progress – watch this space!

We are the official app of Digital Shoreditch 2013

Friday, May 10th, 2013

digital shoreditch logo

nativeye has been chosen to be the partner app of Digital Shoreditch – London’s premier grass-roots digital festival.

Tasked with capturing the ‘feel’ of the festival, nativeye will be used to capture people’s enjoyment, suggestions and best moments of the event.

The festival runs 20-31 May.

I am also speaking on How mobile research fuels your innovation on Future Brands day 0945 22 May.

Hopefully see you there!

nativeye Android app

Tuesday, April 2nd, 2013

We’re excited to announce the launch of the nativeye respondent app on Android. The app is an evolution of the iOS app (which will be caught up in due course).

What’s NEW for Android:

1. Global and assignment navigation

The major change is a restructuring of the main app navigation. This is now split into 2 distinct areas: Global and Assignment navigation.

Global navigation

assignments  nativeye global navigation

Accessible via the global nav icon, the global nav is revealed by a slide to the right. Here you are able to access all the main areas of the app no matter where you are.

Assignment navigation

assignment navigation

All assignment activity is now clustered by individual assignment. That means that posting, viewing posts, recent activity and assignment information are all now assignment-specific. This provides users with more context and understanding as to which assignment they are currently engaged with.

2. Recent activity

A pre-cursor to community features to come, Recent Activity feeds by assignment show what has been going on, you guessed it, recently (see screenshot above).

3. Design refresh

Overall the colour palette has been updated, with orange out and red in. The gloss has also been toned down a touch.

Elsewhere, icons have been revamped and post images are now in their full-width glory.

full width post image  full screen image

We have created a feedback assignment for Android, so we’d love to hear what you think. You can download the app here.

It’s got internet in it

Thursday, February 28th, 2013

via TechMeetups

Presenting nativeye to the TechMeetups Drinks and Demo crowd

Nesta chooses nativeye for Mentor experience tracking

Tuesday, January 15th, 2013

We are very pleased to announce that Nesta, the UK innovation charity, has partnered with nativeye to track experiences of their Creative Business Mentor Network programme.

The idea is that mentees use the nativeye app as an informal “checking in” tool to report back their experience of monthly mentoring sessions.

The first benefit is to allow Nesta to monitor the impact of mentoring on creative businesses. This feedback loop also allows Nesta to see what’s working and what isn’t – enabling them to act quickly if they need to in the manner of “continual improvement”.

And over the duration of the programme they will be able to track the evolution of their participants’ experiences. All this together will help to inform future mentor programmes.

This is an exciting “cohort research” project which we are sure will yield useful insight for Nesta.


If you are interested in being considered for Spring’s 2013 programme and you are an established creative UK company within the following sectors:

  • games
  • TV
  • digital media
  • film
  • advertising sectors

Please register your interest here:  or visit the Creative Business Mentor Network’s home page for further details:

Timeline is here

Tuesday, September 11th, 2012

We’ve just introduced Timeline view for posts. This means you can get the instant human snapshot of your participants’ experiences.

Here’s an example from our My Olympics experience assignment:

Timeline view

Other new features for September:

  • Tagging v2.0 – tags allow you to mark key themes and categorise supporting evidence. We’ve overhauled tags to make them easier to use and select from popular tags.
  • Web surveys – use the web version of assignments for recruitment screening and follow up evaluation

There’s more in the pipeline. So better crack on.