Understanding the customer experience has never been so important – or so challenging
Customer experience is today’s competitive battleground – designing a great experience makes the difference between business success and failure. But in order to design it, we first need to understand it – uncovering the needs, behaviours and contexts that shape any given experience.
The explosion of channels and touchpoints has made this task that bit harder, vastly increasing the number of possible journeys and experiences. Our job now is to piece together these fragments into one comprehensive story.
However, with the problem comes the cure. Mobile diaries are the coming together of traditional diary research and smartphone technology. Together they allow you to pull together a picture of people’s experience – without you having to leave the office.
Mobile diaries are a great way to address this challenge
Diary studies are a way of researching people in their natural environment – no need for artificial conference rooms or usability labs. They also help overcome recall issues – participants are asked to record things as they go rather than recall individual experiences days, even weeks after they happen.
Mobile technology amplifies this, making the data collection process easier, the geographic reach wider and the costs lower. Plus people carry their mobile phones with them everywhere, giving researchers the opportunity to get closer than ever to the point of experience.
Sign up for Mobile Diary Bootcamp
Mobile Diary Bootcamp will teach you how to run a successful diary study from end to end.
What you’ll learn:
– when to use mobile diaries
– how to design your study (2 parts)
– how to recruit and manage participants
– how to effectively analyse your data
– running mobile diaries with other research techniques
We’ll send you 1 email per day for 6 days.
Sign up today – it’s totally free.
Subscribe to Mobile Diary Bootcamp
Or click here nativeye.com/mobile-diary-bootcamp