Archive for the ‘product development’ Category

Hack day 2 – Getting social

Tuesday, July 2nd, 2013

nativeye’s second hack day is rapidly approaching. The theme this time is “Getting social” and it covers a few specific areas to be hacked:

  1. Phase 1 of nativeye’s community research offering (comments and likes on posts)
  2. Social context
  3. Social profiling

The first is exactly what it sounds like: the ability for both researchers and respondents to comment on and express approval for posts. This serves as a way to keep the conversation going and to allow researchers and participants to ask for clarification.

For the next two we are going to look at connecting respondents’ social accounts to nativeye as a way of pulling in their social data to 1) better understand and recruit them and 2) better understand the context of the posts they make to nativeye.

The idea is to create a “best of both worlds” approach – keeping research projects private within nativeye’s platform, but taking advantage of the mass of social data out there by using it to triangulate nativeye data.

For progress – watch this space!

The importance of empathy in innovation

Thursday, September 13th, 2012

We love getting feedback at nativeye. Not only does it mean we’re not just talking to ourselves, it helps us develop in a user-focused way. Receiving feedback of the type, ” it would be great if you had X as it would help us to do Y” is gold. If you hear it a few times from a few different people then you know you have a good argument for developing in that direction (balancing with internal factors such as strategy and resources).

But it’s more than getting user validation for innovations.

When you listen carefully to problems or wishes from real users you put yourself in the moment with your customer, faced with the same task they are facing. You might then start to think, “Yeah if that was me I’d really want to be able to do that too.” Taking on board their emotions leads you to a new level of understanding of the problem and how to design for it  – but also the motivation to do something about it.

User research might not always tell you the answer straight away (the old “customers don’t know what they want” maxim), but it helps to build the empathy that can lead to user-focused innovation.

Do whatever you need to do. Build an experience map – include touchpoints and all the attendant emotions. But first and foremost watch and listen. That will throw into relief where there is room for improvement and critically, help you to empathise deeply with the emotions bundled in with the customer experience. That will lead you to consider the problem in detail and then do something about it.

And that’s the point –

Until you feel the customer’s pain you’re just not informed and motivated enough to solve the problem well.

Timeline is here

Tuesday, September 11th, 2012

We’ve just introduced Timeline view for posts. This means you can get the instant human snapshot of your participants’ experiences.

Here’s an example from our My Olympics experience assignment:

Timeline view

Other new features for September:

  • Tagging v2.0 – tags allow you to mark key themes and categorise supporting evidence. We’ve overhauled tags to make them easier to use and select from popular tags.
  • Web surveys – use the web version of assignments for recruitment screening and follow up evaluation

There’s more in the pipeline. So better crack on.

 

New look nativeye dashboard

Tuesday, June 19th, 2012

We’re excited to have pushed a sizeable update recently that brings a new look to the nativeye dashboard as well as improving a few of the core features. The most significant of these is the ‘Add and edit assignment’ wizard (see below), which is now more intuitive and robust. It’s also been designed to be more modular so that changes and new capture types (i.e. not just mobile app) can be incorporated more easily in the future.

The new dashboard homepage

Shows snapshot of your 3 most recently active assignments running as well as quick links and blog latest.


Add/edit assignment wizard

We have been experimenting with the ‘sheets’ approach popularised by the new Basecamp. This is one of our first iterations of sheets and it makes for a clean and ‘no fuss’ user experience.

 

Smart assignment testing

We’ve also launched ‘smart assignment testing’ that clears out your test data before you activate your assignment for real (this avoids forgetting to manually delete pesky test data which can skew your results!).

Smart assignment testing

 

Thanks to all the team who have been working hard on this – it’s a real boost for everyone to get nativeye to this exciting stage.

And there’s more to come soon!