Are you being served? is one of our public assignments. These assignments appear by default when you download the app and anyone can choose to take part or not. The idea is that we will run these public assignments or ‘experiments’ as well as the private assignments that people pay for.
They’ll undoubtedly cover a wide-range of topics but all will be aimed at investigating and improving a certain aspect of daily life. For example, the ultimate aim of Are you being served? is to improve customer service – learning what people really value and what drives them crazy.