Context makes good products great

November 6th, 2017 by Ben Claxton

"Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan."

This famous quote is from the Finnish Architect, Eliel Saarinen. It’s good advice. It means that whatever we are making needs to work in and for the place it is intended. A thing is not an island, it is connected to everything else.

Now if you are designing a chair in a room, you just have to look at the room to understand the context. But if you are designing a product or service the next larger context is people’s lives.

People’s lives are a lot bigger than a room.

That’s a lot to research!

Mobile diary studies can help us break it down – by setting people simple exercises that when completed over a week or two, add up to the big picture of their lives.

This is useful when you are in the Product Discovery stage – the early research stage where you are trying to understand the landscape, learn about your target audience, learn about the problem space, learn about the ‘jobs to be done’.

It’s also useful in the Product Evolution stage – where you are learning more about a particular product or service and people actually want to use it.

<find out more about the different stages of Product Research and Loving the Problem here>

In both cases, mobile diaries transport you to where the product will live! By capturing the moment with video and images you can understand the context, and radically increase the chances of the product’s success.

Get in touch if you want to find out more or try your Free 5 day nativeye preview today.

This entry was posted on Monday, November 6th, 2017 at 10:51 am and is filed under #getrealinsight. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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