Top 5 tips for a great participant experience

May 15th, 2017 by Ben Claxton

“Most participants don’t like taking part in research.”

That is one of the conclusions of the recent GRIT CPR (Consumer Participation in Research) study which revealed that only a quarter of all respondents globally are satisfied with their experience participating in research.

Other main findings were:

• Over half of all respondents admitted that the design of a survey impacts their willingness to complete it.

• Over 50% of respondents said surveys should be less than 10 minutes in length.

• 1/3 of all respondents cite a desire to earn rewards or prizes as their primary reason for participating.

• Cash may be King, but Virtual Cards are Queen

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5 things that all researchers should do when designing an engaging participant experience.

As a result of their findings, the GRIT team recommend the following 5 things when designing research studies:

1.) Go “mobile first” in designing studies.

2.) Stay under 10 minutes.

3.) Think like game designers, marketers, or UI experts when designing research.

4.) Respondents want a fair value exchange: reward them the way they want to be rewarded and give them choices.

5.) Use research as a brand engagement and relationship building opportunity.

Full article here.

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