The role of User Experience (UX) in modern business

November 7th, 2012 by Ben Claxton

Interview with Jesse James Garrett of Adaptive Path

Some snippets on the role of UX:

  • Looking beyond the artifact to how a product or service is used
  • Lives at the intersection of aesthetics and technology – where you can take the experience
  • Considering the larger context that determines a successful experience
  • From interface design to an essential part of product strategy
  • Looking at product across all channels
  • The need for organisations to transcend silos to achieve this (the emergence of product guerillas)
  • Need for Chief Innovation Officer – be able to tell the difference between innovation and novelty
  • Innovation teams – must craft understanding of psychology, behaviour and needs and motivations of the people that use their product or service, either to improve or to bring in the next generation of product and service


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