Client: UM Tags: Marketing, Booze
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Understand people's drinking occasions to inform a pitch to a major beverage brand.
Task agency staff to record their drinking occasions over the bank holiday weekend. Ask participants to take a picture of their drink and surroundings and to provide additional information about their drinking occasion.
Above: Participants were asked to share every time they had a drink.
Above: Multimedia posts appear in the dash in real-time. Researchers can like and comment to probe further.
- 80 posts
- Rich (visual) audience data from people engaging in the relevant activity
- Understanding of what drove the occasion (special occasion, sunshine, holiday etc)?
- Understanding of where and who they were drinking with
- Word cloud to describe occasions
- Photo stream
"Our whole agency really got behind nativeye. Being able to share answers in real-time provided a truly unique, modern and engaging research platform."