Stand-out advertising

Client: UK Media Agency Tags: Advertising, Crowdsourcing

The challenge

Capture examples of stand-out advertising to keep agency thinking fresh.

The approach

Equip agency planners with nativeye so that they can record examples of eye-catching and original advertising while they are out and about.

Value

Crowd-source ideas from people on-the-go, including those things that you maybe wouldn't be bothered to photograph and email to yourself or others.

Posts form a moodboard of inspiration, automatically collated and stored in one place.