nativeye interacts with users and customers in different capacities. In an attempt to make this as clear and easy to understand as possible we've detailed each of these below with a description which should help you jump to the area within the policy that relates to you.

Are you:

  1. An individual completing assignments using the nativeye platform?
  2. An individual or businesses using the nativeye service to carry out research?
  3. An individual taking part in a nativeye assignment carried out by the nativeye Labs (our internal research department)?
  1. For an individual completing assignments using the nativeye platform

    Assignments are administered by assignment creators. Assignment creators are individuals or companies who are using the nativeye platform to create assignments and distribute them. nativeye has a large number of assignment creators conducting many assignments each day using the nativeye platform. We host the assignments on our servers, distribute the assignments to the nativeye mobile applications and then collect the responses for the assignment creator. If you have any questions about an assignment you are taking part in please contact the assignment creator directly. nativeye is not responsible for the content of that assignment or your responses to it. The assignment creator is usually the same person that invited you to take the assignment and they may have their own privacy policy.

    Re-contacting you after your initial engagement. A piece of research can be made up of a series of activities. For example, it could be made up of 3 nativeye assignments and a follow up interview. Should you take part in an assignment where we ‘re-contact’ you, we will ask for your permission to re-contact you at the start of the process. 
We will not pass respondent details on to another third party for research or any other purposes without the prior consent of the Respondent.

    Are your responses anonymous? This depends on how the assignment creator has configured the assignment. You will need to contact them directly to find out.

    We don't sell your responses to third parties. nativeye doesn't sell or share your assignment responses with third party advertisers or marketers (although the assignment creator might, so if this is a concern of yours we suggest you check with them directly). nativeye merely acts as a custodian on behalf of the assignment creator who controls your data.

    In the event that we discover or learn of any unethical conduct in connection with the use of the technology, or that the technology is being used in a manner that is inconsistent with the statements and/or disclosures made by us to respondents or in violation of applicable laws and codes, we will take immediate action to prohibit such unethical conduct to ensure the proper administration of the technology.

  2. For individuals or businesses using the nativeye service to carry out research

    The data collected using nativeye is owned by you. Not only that, but nativeye treats your assignments as if they were private. We don't sell them to anyone and we don't use the assignment responses you collect for our own purposes, except in a limited set of circumstances (e.g. if we are compelled by a subpoena, or if you've made your assignment responses public, or we have your permission).

    We safeguard respondents' email addresses. To make it easier for you to invite people to take part in nativeye assignments you may upload lists of email addresses using the nativeye dashboard, in which case nativeye acts as a mere custodian of that data. We don't sell these email addresses and we use them only as directed by you and in accordance with this policy. The same goes for any email addresses collected by your assignments.

    We keep your data securely. Assignment data is stored on servers located in the United Kingdom. Further information available on request (

    2.1 What information does nativeye collect?

    When you use nativeye, we collect information relating to you and your use of our services from a variety of sources. These are listed below. The sections afterward describe what we do with this information.

    2.2 Information we collect directly from you:

    Registration information. You need a nativeye account before you can create assignments on nativeye. When you register for an account, we collect your name, password and email address.

    Billing information. If you make a payment to nativeye, we require you to provide your billing details, such as a name, address, email address and financial information corresponding to your selected method of payment (e.g. a credit card number and expiration date or a bank account number). If you provide a billing address, we will regard that as the location of the account holder.

    Address book information. We allow you to import email addresses into the nativeye dashboard so you can easily invite people to take on your assignments via email. Your respondents will be given the option to sign up to the nativeye Network, a network where respondents can find out more about other assignments being run on the nativeye platform.

    Assignment data. We store your assignment data (questions and responses) for you.

    Other data you intentionally share. We may collect your personal data or data if you submit it to us in other contexts. For example, if you provide us with a testimonial, or participate in a nativeye contest.

    2.3 Information we collect about you from other sources

    Usage data. We collect usage data about you whenever you interact with our services. This may include which webpages you visit, what you click on, when you performed those actions, and so on. Additionally, like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses.

    Device data. We collect data from the device and application you use to access our services, such as your IP address and browser type. We may also infer your geographic location based on your IP address.

    Referral data. If you arrive at a nativeye website from an external source (such as a link on another website or in an email), we record information about the source that referred you to us.

    2.4 How we use the information we collect directly from you:

    We treat your assignments and responses as information that is private to you. We know that, in many cases, you want to keep your assignments and responses private. Unless you decide to share your assignment questions and/or responses with the public, we do not use your assignment data for our own purposes, except in the limited circumstances described in this privacy policy or unless we have your express consent. We do not sell your survey data to third parties.

    Public assignments are assignments where all feedback collected could be displayed publically. If you accept a public assignment (they will be clearly marked) all your responses will be fed into a nativeye public reporting area. nativeye reserves the right to use any data collected from Public assignments for improving the service as well as promoting the service. Respondents who respond to Public assignments will not be individually identifiable, all results will be aggregated so only trends will be visible.

    Generally, we use the information we collect from you in connection with providing our services to you and, on your behalf, to your assignment respondents. Some of the areas are: to provide you with our services (Customer support, public assignments - we use the data to improve services), to manage our services (to monitor and improve our services and features, to assist the enforcement of our terms of use, to prevent potentially illegal activities, to screen for undesirable or abusive activity), to facilitate account creation and the logon process, to contact you about your service or account, to contact you for marketing purposes (if you opt in), to respond to legal requests and prevent harm.

    2.5 Who might we share your data with?

    We don't sell your assignment data. We recognize that you have entrusted us with safeguarding the privacy of your information. Because that trust is very important to us, the only time we will disclose or share your personal data or assignment data with a third party is when we have done one of three things, in accordance with applicable law: (a) given you notice, such as in this privacy policy; (b) obtained your express consent, such as through an opt-in checkbox; or (c) anonymised the information so that individuals cannot be identified by it. Where required by law, we will obtain your express consent prior to disclosing or sharing any personal data.

    When might we disclose your assignment data to third parties? Only for a limited number of reasons: Mostly commonly, we share your information with our service providers who help us to provide our services to you. We contractually bind these service providers to keep your information confidential and to use it only for the purpose of providing their services to us. For example, we use payment processors who help us to process credit card transactions. By using our services, you authorize nativeye to sub-contract in this manner on your behalf. Rarer circumstances include when we need to share information if required by law, or in a corporate restructuring or acquisition context.

    Sharing your assignments with the public. By default, your assignments are private. You are able to control who can take part in your assignment by adding or removing people in the nativeye dashboard. For example, you can create an assignment that is open for anyone on the nativeye network or new to the network (public) or send it to a specified restricted list of people (private).

    2.6 Your rights to your information

    You can:

    • Update your account details.
    • Download/backup your assignment data.
    • Delete your assignment data. Deleting assignment data will not permanently delete assignment data immediately. As long as you maintain an account with us, we retain your deleted data in case you delete something by accident and need to restore it (which you can request by contacting customer support). To the extent permitted by law, we will permanently delete your data if you request to cancel your account.
    • Cancel your account. To cancel your account, please contact customer support. Once you've cancelled your account we will unpublish all data from the live service and all data will be archived for a period of up to 12 months. We will respond to any such request, and any appropriate request to access, correct, update or delete your personal data within the time period specified by law (if applicable) or without excessive delay. We will promptly fulfil requests to unpublish personal data unless the request is not technically feasible or such data is required to be retained by law (in which case we will block access to such data, if required by law). If at any point during the 12 month archive period you wish to reactivate your account you can do so by contacting customer support.

    How long do we retain your data? We generally retain your data for as long as you have an account with us, or to comply with our legal obligations, resolve disputes, or enforce our agreements. Data that is deleted from our live servers may remain as residual copies on offsite backup media for up to approximately 12 months afterward.

    2.7 Security, cookies and other important information

    Security. For full details on nativeye's security practices please just drop us an email at and we'll be happy to answer any questions. We are committed to handling your personal data and data with integrity and care. However, regardless of the security protections and precautions we undertake, there is always a risk that your personal data may be viewed and used by unauthorized third parties as a result of collecting and transmitting your data through the internet.

    We inform our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasise the importance of complying with them. Our security procedures are consistent with generally accepted commercial standards used to protect personal data.

    We may transfer personal data to affiliated companies or non-affiliated service providers for research-related purposes, such as data processing, and fulfilment of prize draws or other incentives. We require these companies to safeguard all personal data in a way that is consistent with nativeye's measures and as regulated by law. We follow generally accepted industry standards to protect the personal data submitted to us, both during transmission and once we receive it.

    Cookies. We use cookies on our websites. Cookies are small bits of data we store on the device you use to access our services so we can recognize repeat users. Each cookie expires after a certain period of time, depending on what we use it for. We use cookies for several reasons:

    • To make our site easier to use. An example of this is if you use the "Remember me" feature when you sign into your account, we may store your username in a cookie to make it quicker for you to sign in whenever you return to nativeye.
    • For security reasons. We use cookies to authenticate your identity, such as confirming whether you are currently logged into nativeye.
    • To improve our services. We use cookies to measure your usage of our websites and track referral data, as well as to occasionally display different versions of content to you. This information helps us to develop and improve our services and optimise the content we display to users.
  3. For an individual taking part in a nativeye assignment carried out by the nativeye Labs (our internal research department)

    This section of the policy is divided into 3 areas: a concise top level statement on how privacy will be protected and data used, a second level general introduction which describes the purpose and general principles and third, a detailed section covering all aspects of how the researcher treats personal data.

    3.1 When taking part in a nativeye research project:

    1. We promise to protect your privacy and treat the information you give us as confidential.
    2. The information you provide will be used only for research purposes.
    3. nativeye will not release your personal data to any third party without your consent.
    4. We will never try to sell you anything and we will never sell your personal data to anyone. That is not our business. We are not telemarketers or direct marketers. We are market researchers interested only in your opinions and behaviour.
    5. Your decisions about participating in a study, responding to specific questions, or discontinuing participation will be respected without question.

    3.2 Your privacy is important to us

    When you participate in research conducted by nativeye, you can be assured that we will protect your privacy. Occasionally, we may re-contact you to validate your responses. We will never misrepresent ourselves or what we are doing.

    We have developed rigorous privacy standards that are set out below in Level 3.

    If you have any privacy questions or concerns, please contact our Privacy Officer via e-mail at or by mail: nativeye, Kemp House, 52-160 City Road, London, EC1V 2NX

    3.3 The information that we collect

    When nativeye conducts research, our assignments clearly identify us and explain the purpose(s) of our contact.

    When we contact you, we generally do so for one of the following purposes:

    1. To invite you to participate in survey research (we will contact you either by email and/or by sending an assignment request directly to the mobile application);
    2. To conduct a survey research interview with you;
    3. To validate answers you gave in a recent survey we conducted;
    4. To update and to ensure that our records of your personal data are correct.
    5. Your decisions about participating in a study, responding to specific questions, or discontinuing participation will be respected without question.

    Occasionally, we may contact you for one of these other purposes:

    1. To notify you if you have won a prize draw that we sponsored;
    2. To ask for your permission to use your personal data for a purpose that was not explained to you when we first collected your personal data.
    3. To inform you about the results of a research project you have participated in.

    When you participate in our research, we may ask you for your personal opinions, as well as demographic information, such as your age and household composition. You may refuse to answer certain questions or discontinue participation in a study at any time. Assignments can be declined and researchers 'blocked' if you don't wish to be contacted in the future by that particular researcher. If you join our research panel (the 'nativeye network'), you may rescind your membership at any time by contacting us by email using

    We never knowingly invite children under the age of 14 participate in research studies without taking measures to ensure appropriate parental consent.

  4. Confidentiality of survey responses and contact information

    When taking part in a nativeye research project we combine your survey responses in a given survey with the responses of all others who participate and report those combined responses to the client that commissioned the study. We will never intentionally report your individual survey responses, except as described below.

    Your survey responses may be collected, stored or processed by our affiliated companies or non-affiliated service providers, both within and outside the United Kingdom. They are contractually bound to keep any information they collect and disclose to us or we collect and disclose to them confidential and must protect it with security standards and practices that are equivalent to our own.

    In addition to keeping your survey responses confidential, we will never sell, share, rent or otherwise intentionally transfer your name, address, telephone number or e-mail address to our clients, other market research companies, direct marketing companies or anyone else.

    The only exceptions when we may disclose your personal data or survey responses to third parties are as follows:

    1. You request or consent to sharing your identifying information and individual responses with the third parties for a specified purpose;
    2. When data is collected as part of a nativeye project in accordance with the ESOMAR guidelines, we provide your responses to a third party who is contractually bound to keep the information disclosed confidential and use it only for research or statistical purposes;
    3. In the rare but possible circumstance that the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements.
  5. Accuracy of personal data

    nativeye makes reasonable efforts to keep personal data in its possession or control, which is used on an on-going basis, accurate, complete, current and relevant, based on the most recent information available to us. We rely on you to help us keep your personal data accurate, complete and current by answering our questions honestly.

  6. Access to personal data

    nativeye makes reasonable efforts to keep personal data in its possession or control, which is used on an on-going basis, accurate, complete, current and relevant, based on the most recent information available to us. We rely on you to help us keep your personal data accurate, complete and current by answering our questions honestly.

    1. Providing access to your personal data would be likely to reveal personal data about others;
    2. Disclosing the information would reveal the confidential commercial information of nativeye or its clients.
    3. The burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question.

    We will endeavour to provide your requested personal data within 30 days of receiving your access request. If we cannot fulfil your request, we will provide you with a written explanation of why we had to deny your access request.

  7. This policy

    Changes to this privacy policy. We may modify this privacy policy at any time, but if we do so, we will notify you by publishing the changes on this website. If we determine the changes are material, we will provide you with additional, prominent notice as is appropriate under the circumstances, such as via email.

  8. Consents

    By using the nativeye service you are indicating your acceptance of this privacy policy, you expressly consent to the following:

    • You consent to the collection, use, disclosure and processing of your personal data in the manner described in this privacy policy, including our procedures relating to cookies, IP addresses and log files
    • Our servers are based in the United Kingdom, so your personal data will be primarily processed by us in the United Kingdom.
    • You consent and agree that we may transfer your data to data processors located in countries, including the United Kingdom, which do not have data protection laws that provide the same level of protection that exists in countries in the European Economic Area. Your consent is voluntary, and you may revoke your consent by opting out at any time. Please note that if you opt-out, we may no longer be able to provide you our services.
    • You consent to us sharing your personal data with relevant persons working for service providers who assist us to provide our services.
    • If you have enabled cookies on your web browser, you consent to our use of cookies as described in this privacy policy.
  9. How to contact us

    Questions regarding this policy, complaints about our practices and access requests should be directed to the nativeye Privacy Officer via e-mail at or by mail at nativeye, Kemp House, 52-160 City Road, London, EC1V 2NX.

    We will investigate all complaints and attempt to resolve those that we find are justified. If necessary, we will amend our policies and procedures to ensure that other individuals do not experience the same problem.

Privacy Policy

Date created: 13th November 2011

Last revised: 31st July 2014